The Resource Superconsumers : a simple, speedy, and sustainable path to superior growth, Eddie Yoon

Superconsumers : a simple, speedy, and sustainable path to superior growth, Eddie Yoon

Label
Superconsumers : a simple, speedy, and sustainable path to superior growth
Title
Superconsumers
Title remainder
a simple, speedy, and sustainable path to superior growth
Statement of responsibility
Eddie Yoon
Creator
Author
Subject
Language
eng
Summary
Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers of sneakers, bacon, cars, wine, and sports memorabilia. There are even superconsumers of white bread and white socks. Although these fanatics are relatively small in number--they make up only about 10% of consumers--they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use this newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies, Superconsumers takes an in-depth look at a lovable, unique, and utterly fascinating group of people. It's a practical guide for readers interested in tapping into new revenue streams, boosting sales, and transforming their companies.--Publisher information
Cataloging source
MH/DLC
Dewey number
658.8/343
Illustrations
illustrations
Index
index present
LC call number
HF5415.127
LC item number
.Y66 2017
Literary form
non fiction
Nature of contents
bibliography
Superconsumers : a simple, speedy, and sustainable path to superior growth, Eddie Yoon
Label
Superconsumers : a simple, speedy, and sustainable path to superior growth, Eddie Yoon
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Part I. An introduction to superconsumers : Making your best customers better -- Part II. How they did it : Simple, speedy strategies to win: Great Snacks -- Breaking the rules to win: Easy Grocery -- Using superconsumers to create new categories: American Girl -- Part III. How you can do it : Building relationships -- Influencing other customers -- Finding opportunities and aligning your organization -- Building a culture
Control code
ocn945232432
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=nlonzsd&isbn=9781633692077&upc=&oclc=%28OCoLC%29945232432/LC.JPG
Dimensions
22 cm
http://library.link/vocab/discovery_link
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Extent
vi, 225 pages
Isbn
9781633692077
Lccn
2016028014
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)945232432

Library Locations

    • Tauranga LibraryBorrow it
      91 Willow Street, Tauranga, 3110, NZ
      -37.6828074 176.1686483
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